Jill Sakin and Michelle Leatherman founded JSML Media in 2006, driven by a shared vision and a unified leadership philosophy. As media veterans with over a decade of overlapping careers at various agencies, Jill and Michelle were united by their work ethic and belief that every media client, regardless of size, deserved exceptional service and smart, customized media strategies that achieve business objectives.
What started as a Minneapolis media start-up has evolved into a global media planning and buying agency, boasting a portfolio of Fortune 500 companies and world-renowned corporations.
CEO
A native New Yorker, Jill’s media career boasts client successes at premier agencies such as McCann-Erickson, Ted Bates, J. Walter Thompson, and DDB Needham, where she managed $150 million in media spending.
Jill’s exceptional ability to understand target audiences and their evolving media habits uncovers patterns that, combined with her media expertise, transform JSML Media’s custom strategies into KPI wins for clients.
President
For over 25 years, Michelle has leveraged her strategic planning expertise across all media, with a focus on digital and print. Her deep knowledge in B2B and healthcare media provides valuable insights to Fortune 500 companies with global media needs.
By translating business objectives into intelligent media strategies, Michelle has consistently achieved measurable success and fostered long-term client loyalty.
Vice President, Media Director
Tim leads JSML’s planning and buying initiatives, bringing over 15 years of experience in local, national, and global media.
Tim is known for his unwavering commitment to superior client service and his extensive expertise across diverse industries. His knowledge and insights in medical media have earned him client recognition for exceptional service, strategic thinking, and results-driven media solutions.
July 19, 1998 – July 23, 2021
